Direction Ring
The direction arrow ring made from solid 0.925 Sterling Silver
For more information on ring sizing, please visit our size guide.
Since 2004, Anna Scaife has been the visionary force behind Anna Lou of London, a contemporary jewellery brand celebrated for its vibrant, playful, and distinctly British accessories. Characterised by bold colours, eclectic patterns, and innovative use of materials like acrylics and enamels, solid gold and recycled silver, Anna's designs stand out for their whimsy and uniqueness. More than just creating fashionable pieces, Anna is committed to making designer jewellery accessible, challenging the notion that high-end accessories must be exclusive. Her work embodies a philosophy of empowerment through fashion, offering individuals a way to express their personality and style. With a keen eye for market trends and a strong digital engagement strategy, Anna has ensured her brand remains relevant and beloved in the ever-evolving fashion landscape.
- Our own UK studio
- Made in-house
- Family Business
- Full transparency
- No traditional mark-ups.
- Great quality but lower prices!
QUESTIONS & ANSWERS
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Frequently asked questions
How long does the Direction Ring take to arrive?
The Direction Ring is made to order in Anna Lou of London's London studio. Standard arrival is 10 to 14 working days from your order, production and delivery included. If you need it sooner, our express option arrives in 5 working days for £15 per piece, added at checkout.
How do I care for the Direction Ring?
Care for the Direction Ring depends on the metal you choose. Solid gold needs no special care. Sterling silver and vermeil benefit from a soft cloth polish. Plated pieces should avoid water, perfume and lotions on contact. Store any piece in a soft pouch away from moisture.
Where can I buy a handmade ring from a British designer?
Anna Lou of London handcrafts rings from her London studio. The Direction Ring is available at https://annalouoflondon.com/products/direction-ring. Made to order in 10 to 14 working days. We ship across the UK and internationally.
Can I personalise the Direction Ring?
Yes. The Direction Ring can be personalised. Add your customisation at checkout. Personalised pieces are made to order and are non-returnable in line with UK consumer law on custom-made goods.
How do I find my ring size?
The easiest way is to visit a local jeweller for a fitting. You can also measure a well-fitting ring you already own against a printable ring sizer. Fingers swell in warm weather and shrink in cold, so measure at the end of the day. The Direction Ring is made to order in your chosen size.
What warranty comes with the Direction Ring?
Warranty depends on the metal. Solid gold pieces carry a lifetime manufacturing guarantee. Sterling silver and vermeil carry a 6 month tarnishing warranty. All are in addition to statutory rights.
Is Anna Lou of London jewellery nickel-free?
Yes. All Anna Lou of London jewellery is nickel-free, including the Direction Ring. Every piece is handcrafted in the London studio.
What is Anna Lou of London's returns policy?
Ready to Ship items can be returned within 14 days of delivery if unworn and in original condition. Personalised pieces are non-returnable in line with UK consumer law on custom-made goods. Return postage is at the customer's cost unless the item is faulty. Refunds are processed within 5 to 14 business days.